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Lojo Vs The World

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Book Review: The Gold Standard Rules To Rule By By Ari Gold

12/06/2015      Leave a Comment

I am an absolutely huge Entourage fan. I’m an even bigger Jeremy Piven fan. I absolutely adore him. He’s so dreamy. So combine this love of Ari with my current love of self-help/business lesson books and I’m sure you can imagine my excitement when I discovered that Ari Gold had “written” a book.

ari gold

The Gold Standard – Rules To Rule By* by Ari Gold is just as loud, in your face and bombastic as anything coming from the mind of this ubiquitous Hollywood agent should be.

Book shops (read: Amazon) have been littered with self-help/business motivation over recent years. Most of which are chock-full of airy-fairy, up to the minute buzzwords like mindfulness, self-love and all that other crap that is supposed to make you jump out of bed at 6am every morning shouting about how much you believe in yourself. Trust me I know! I’ve read a lot of them! The Gold Standard turns all of that on its head and demands you to get real and fast!

Putting aside the fact that Ari Gold is a fictional character for a minute, this book is actually excellently written and could honestly stand proud amongst the others that live in this genre at the moment. It takes the same kind of tone as #Girlboss in that it is part autobiography, part rules to succeed.

Written perfectly in Ari’s tone of voice you can almost hear him telling the stories included in the book. It includes a number of anecdotes that any fan of the TV show would immediately recognise plus, a few more up to date and much more relevant stories (that may possibly feature in the upcoming film). Throughout the book Gold has a habit of comparing himself to huge, multi-million selling rapper/entrepreneurs like Jay-Z and as ridiculous as a middle-aged Jewish man quoting rap lyrics seems in theory, in practice it works with his egotistical, egomaniacal personality.

The Gold Standard is a film tie in of the most gimmicky kind but you know what, it works. It’s fun and pretty easy to read. I particularly enjoyed some of the really badly photoshopped “personal photos” in the middle of the book (you know, those standard glossy pages in the centre of biographies and the such like). I think my favourite is the one of him and the queen!

I’ve been really slow at reading recently but I powered through this in a few sittings and totally enjoyed it. I think I’m annoying Tom though. We’ve started watching the series again in preparation for the film coming out and every now and then I shout “this is in the book!” at him. I just get a bit over excited about it all!

Kisses,

lojo

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I'm Lojo, Laura or Mother Ruin depending on how you know me. I'm a 30-something, mum of two girls, from Liverpool living in London. I write about the things that interest me which usually involves food, travel, having fun and gin!

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